From time to time, some brands need to go for a new facelift, especially when they have been in business for a long period of time. Take Starbucks for example. They have revamped their logo a few times before deciding to take away the company name from the logo itself. Twitter itself has come up with a new ‘twitter bird’ icon as its brand element.
Whether to go for an image overhaul or not, before you plan for the next product launch or embark on that big project, perhaps it is time you have a good look at your current brand state.
Here’s a quick checklist:
If you answered ‘no’ to any of the questions above, perhaps it is high time to re-evaluate your brand. In a day-to-day business environment, it is easy to lose yourself to incessant business frills. However, brands – or companies in general –should always make it a point to audit their businesses.
While that is not always possible considering the time factor and the prioritization of important events to attend to, they could engage a professional agency or brand consultants to do a thorough assessment.
Sometimes, it takes a third party – one with the relevant expertise in this instance – to really scrutinize and identify the loopholes, and what can be improved.
Perhaps, a modernized, vibrant image could revitalise your brand of more than 10 years in the market? Or perhaps you should allocate some budget for good, effective advertising?
Nevertheless, brands should do a review from time to time, be it an internal one or engaging a professional agency. This is to ensure that the brand is always on track, and to prevent any risk of being obsolete in a fast-paced business world.