Case Studies . Financial Alliance


Financial Alliance is a leading and award-winning Independent Financial Advisory Firm in Singapore. To commemorate its 10 years’ anniversary, Financial Alliance engaged Adwright for its overall re-branding.

BrandPact / CDG

The Financial Alliance’s rebranding project is made possible through IPOS and Spring Singapore under the BrandPact initiative, which aims to help companies build brands and increase their brand awareness.


Financial Alliance was faced with a previous brand image of being too “traditional” and boring, so much so that the essence of its financial business could not be brought out well. It needs to portray a more modernized image to suit its youthful profile and engage its clients.


  • Revamped brand image to communicate new identity
  • Brand essence needs to be highlighted
  • A brand new logo to reposition itself in the market
  • Both print and digital platforms developed


  • Corporate Logo
  • Corporate Website
  • Corporate Folder and Brochures
  • Graphic Elements
  • Stationery Sets
  • Brand Guide
  • Calendar
  • Advertisements


New and improved brand image portrays vibrancy, youthfulness and spontaneity. Graphic elements like the lighthouse and yacht brought about the idea of “navigation” and complement the brand identity.

Both print and digital branding are synced to follow the same look. The main corporate colors – blue and orange, are standardized throughout. With a cleaner and fresher outlook, the Financial Alliance brand looks more impressionable now.