Why Ad.WRIGHT?
MARTIN HENWOOD
Originally from the UK, Martin moved to Asia back in 2000 and fell in love with Singapore's cross-cultural life style. Martin started out in the Print and Reprographics industry, working with UK Agencies, his early adoption of web technology has been his true passion, always looking for the edge.
As a founding Director of Ad.WRIGHT Communications, Martin has had a unique exposure to IT, agency and business challenges, gaining valuable experience that is used to help Ad.WRIGHT's clients achieve their ultimate business and marketing objectives.
DANNY PHOA
First generation Singaporean, Choon created Ad.WRIGHT Design consultants a decade ago and has accumulated a wealth of experience in building brand equities for clients throughout Asia and beyond.
As a winner of various creative awards, Choon is extremely 'hands on' and often described as someone with the 'baptism of fire'. He earned his Bdes in 1996 while heading several businesses concurrently.
GELLAN WATT
Gellan, ex top-ten London agency creative director, is CEO of Thinking Juice in the UK. They have an impressive track record, with 100% of the pitch's won since the doors opened in 2003. His client experience includes ASDA, BMW, O2 and IBM.
"The proudest moments in my career are not my advertising and creative awards. Far from it.... It's the phone call when a client says "the phone wont stop ringing"; or once even "can we take the ad off-air... it's making us too busy!"
MIKE CHERNG
A Singapore-born Taiwanese, Mike graduated with a Bachelor of Commerce in Information System from Curtin University. He started off his career as a SAP Technical Consultant but moved in to account management because of his natural communicative skills.
His background has covered many variations of people management and has an outstanding knowledge of Web solutions putting him well placed as an account manager for the Ad.WRIGHT! agency.
ANDREW PATTERSON
Andrew has worked in business development, marketing, project management and production of all types of media, including print, video and interactive. Andrew has led the development of sites, microsites, social media campaigns and more for a variety of clients. Among those he has worked with are CAAS, Adidas, Sony Pictures, Sony Electronics, EconomyWatch.com, The American Club, Brother, JTC, and more.
Andrew has a degree in advanced Italian from L’Universita’ di Stranieri in Perugia, Italy, a bachelor of arts in psychology from Beloit College in the US, and an Executive MBA from University at Buffalo, New York. Andrew has lived in Singapore since 1998 and is married with two children.
BRYAN LIM
Tong Teck aka “Bryan” recently moved back to Singapore after spending nearly eight years in the States honing his craft as a Creative Director.
Prior to his relocation, Bryan spent the last four and a half years in studios and agencies around Boston working on both print and interactive projects. During his stints, he worked with a wide range clients from various industries which include Ford Motor Company, Mazda, Volvo, Lincoln Mercury, Toyota, Home Depot, Microsoft, Panasonic, AT&T, Aventis among many others.
JOHNNY KOH
Our senior Project Manager. Johnny has been with Ad.WRIGHT for around 3 years and has deep knowledge of web development and solutions.
His focus is on developing the Ad.WRIGHT methodology and processes (including documentation), keeping our client projects on time and in budget. Johnny has a technical and programming background, mainly in Java and LAMP systems (Linux,Apache,MySql,PHP)
FARIK OSMAN
Our Lead Creative Designer. He has experience from illustration and logo identity to social network design and community building. Farik has a great deal of experience and understanding of user interfaces and usability, giving Ad.WRIGHT the ability to really interpret brand identity and ideas from the rest of the team into both an on and off-line reality. Farik's tools include Photoshop, Flash, Illustrator and Dreamweaver. He is our 'pixel pusher'.
AZHAN MOIN
Senior IT Architect. Gives Ad.WRIGHT his full 10 year experience in IT and programming, ranging from AS/400's to Unix,Linux and Windows. His core skill set is Java and MySql and Oracle and more recently concentrates on the LAMP environment. Azhan is a good communicator and great at documentation. Azhan helps in technical design, planning the projects and allocating resources.








