Financial Alliance is a leading and award-winning Independent Financial Advisory Firm in Singapore. To commemorate its 10 years’ anniversary, Financial Alliance engaged Adwright for its overall re-branding.

Capability Development Grant (CDG)

The Financial Alliance’s re-branding project is made possible through IPOS and Spring Singapore under the CDG initiative, which aims to help companies build brands and increase their brand awareness.


Financial Alliance was faced with a previous brand image of being too “traditional” and boring, so much so that the essence of its financial business could not be brought out well.

It needs to portray a more modernised image to suit its youthful profile and be more engaging with its clients.


A revamped brand image was developed to communicate Financial Alliance’s newly refreshed identity. Brand essence was highlighted with consistently-designed collaterals, which was much needed to exude the company’s dignified positioning in the industry.

  • Brand Consultancy
  • Brand Identity Development
  • Brand System and Corporate Grid Guidelines
  • Brand Communications
  • Brand Management
  • Brand Education / Training
  • Environmental Design
  • Press and Magazine Advertising
  • Digital Branding

New and improved brand image portrays vibrancy, youthfulness and spontaneity. Graphic elements like the lighthouse and yacht brought about the idea of “navigation” and complement the brand identity.

Both print and digital branding are synced to follow the same look. The main corporate colors – blue and orange, are standardised throughout. With a cleaner and fresher outlook, the Financial Alliance brand looks more impressionable and established.

18 Boon Lay Way #10-102 Tradehub 21
Singapore 609966

+65 6227 7227

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