Harriann’s Delights came into inception when Mr Harry Tan and his wife Ann adopt a common liking for Nonya Kuehs. With traditional recipes passed down from his mother, Mr Tan took over the business and named the popular Tiong Bahru stall aptly.
To preserve the traditional recipe of Nonya kuehs and serve these delights to Harriann’s customers via a modern platform. A brand logo needs to go along with the new business name. And it needs to be memorable, just like its nostalgic past.
- A modern twist to the favourite Nonya snacks. A facelift is needed to revitalise the brand image
- Brand identity needs to be strong to remind people of the snacks’ long history
The revamped logo looks modern and impressionable. There are more enquiries and better word-of-mouth, and the overall brand image is revitalised.