Krystal Charm is an etiquette academy founded by a passionate mother who is a strong believer that good social etiquette, positive self-esteem and characters can help mold children into successful individuals when they grow as adults in an increasingly competitive society.


As a “one man show” start-up, one of the greatest challenges that Krystal faced was to convince people that she was being serious in her game, or rather, her strong set of beliefs and philosophies surrounding children upbringing in the aspects of character development and social etiquette.

As such, she knew that she needed to first start with a good brand image.


As she needed to market herself to schools and education institutions for partnership deals, she realised the importance of a credible brand reputation. With this, she sought the help of Adwright, who provided her with brand consultancy services that would help boost her image further.


Brand consultancy services covered both the print and digital aspects. Through a proper brand framework evaluation, we started with a logo that shows two persons coming together and shaking hands in an act of respect. This powerful logo forms another bigger smiley icon that symbolises positive character development under Krystal Charm’s influence. Other brand collaterals that follow suit include a stationery set, website and a corporate profile kit.

  • Brand Consultancy
  • Brand Identity Development
  • Brand Communications
  • Digital Branding and Web Strategy Consulting

With proper brand consultancy in place, Krystal is able to put a face to her beliefs, quite literally. A professional brand image lends weight to her credibility in her discussions with schools and education centres. Moreover, she experiences greater ease in her business pitches, giving rise to better sales outcomes.

18 Boon Lay Way #10-102 Tradehub 21
Singapore 609966

+65 6227 7227

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