OA is an accounting and audit firm that incorporates other services including tax advisory and corporate secretary solutions. Because of an earlier merger, a new brand identity needed to be implemented.

Capability Development Grant (CDG)

The OA International’s re-branding project is made possible through Spring Singapore under the CDG initiative, which aims to help companies build brands and elevate their brand equity.


A great challenge posed was this: how does OA International move away from the usual accounting clutter that is already omnipresent in Singapore?

In a sea of ever-growing accounting and audit firms proliferating the existing market, how does the company stand out in the entire Asean region?


The overall brand image was the utmost first step, a solid one that is. They needed a strong system guideline that could be adhered by all staff and employees in the company to form a unified corporate identity that share a common vision.

Adwright provided brand consultancy services and reviewed the company’s direction.


Besides a brand facelift, the entire stationery set, together with brochures, powerpoint slides and its digital components on the website had to undergo a complete revitalisation process. Sub-brands were also created to provide better display of service diversification. Mission and vision statements were crafted to paint a more goal-oriented business future.

  • Brand Consultancy
  • Brand Identity Development
  • Brand System and Corporate Grid Guidelines
  • Brand Communications
  • Brand Storytelling
  • Brand Education / Training
  • Brand Management
  • Digital Branding and Web Strategy Consulting

It was undeniable that OA International has now donned on an “expensive-looking suit”. The new brand identity made them look more professional while its embedded corporate values are given better significance. Not only that, it now boasts a strong online presence that would reaffirm its position as a professional player in the industry.

18 Boon Lay Way #10-102 Tradehub 21
Singapore 609966

+65 6227 7227


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