QAVAR is a brand identity project which began as a start-up dealing with data sorting services. Its main aim is to help corporate clients increase efficiency and reduce clutter in day-to-day administrative duties.
As the business involves artificial intelligence in its sorting services with powerful tools to streamline better workflow operations, it is imperative for end users to have clarity in how the service works.
In other words, a complex albeit empowering tool needed simplification to the ordinary office worker.
Being a brand identity development project to begin with, QAVAR needed instructions to be as simple as possible. Adwright helped to create a brand storytelling process that would demystify otherwise complicated procedures.
By presenting a clean-cut, crisp brand image that complements other sub-icons, and along with an infographic display, they work in sync to form a unified brand image.
The keywords of the business are given strong emphasis in the crafting of its brand architecture. They are “paperless”, “scan”, “secure” and “search”. These important keywords are embedded in QAVAR’s overall brand identity, on its website as digital representations as well as its stationery collaterals.
- Brand Consultancy
- Brand Storytelling
- Brand Identity Development
- Brand Communications
- Digital Branding
The brand storytelling results are apparent. Key services of QAVAR that include document management, digitisation of data and app development are optimised as its key business features, giving clients a better and clearer overview of what to expect.