UnionPay is a financial services corporation from China that provides banking and card transaction services. It offers payment solutions that are similar to MasterCard and Visa, including both mobile and online payments.


In Singapore, its brand awareness was overshadowed by more established competitors. Although people would have heard of UnionPay, many had difficulty understanding what it exactly is all about.  Also, UnionPay’s grid is controlled by its headquarters in China.

The challenge was thus to let people know that UnionPay is not exclusively for China, but is actually a worldwide recognised payment gateway, including Singapore.


Being China’s popular payment gateway provider, Adwright was given a task to increase and elevate its brand awareness in Singapore. We held on the reins of branding by being in charge of its advertising campaigns.


Media recommendations were a strong involvement for UnionPay’s advertising and marketing platforms. Adwright advised on choosing the right channels to help UnionPay amplify its services further. With our strong business acumen and knowledge in the media fields, we were able to identify the right mediums to increase UnionPay’s brand awareness.

  • Brand Consultancy
  • Brand Localisation
  • Brand Management
  • Brand Communications
  • Press and Magazine Advertising
  • Point-of-Sale and Digital Marketing
  • Marketing Campaigns Formulation
  • Media Channels Recommendation

Our professional guidance in building a strong brand presence has helped contribute greatly to UnionPay’s improved brand awareness. We are honored to be the preferred partner in their marketing and advertising endeavours.

18 Boon Lay Way #10-102 Tradehub 21
Singapore 609966

+65 6227 7227


1996 - 2017 Adwright. All Rights Reserved.

Work With Us

Work With Us

Talk to us today to see how we can help build your brand further and beyond.