HarriAnn’s Delights is a family-owned business started by the founder’s (Mr Harry Tan) mother, that sells Nonya delights. The original stall operated at Tiong Bahru Market but as the third generation took over the business, HarriAnn’s expanded from a simple hawker stall to a multi-chain business.
After shifting from its original market setting to a café setting in 2010, HarriAnn’s was a new name to many, and they needed to keep up with modern competitors. With a different business concept, HarriAnn’s also needed to promote themselves within new communities.
In 2017, HarriAnn’s also intended to venture into the halal food space with a new sub-brand. The sub-brand needed to communicate HarriAnn’s brand philosophy while having its own distinctive features.
To help HarriAnn’s transit into its new mode of business operations in 2010, Adwright created a suite of go-to market collateral to help HarriAnn’s reach out to consumers in new communities where its businesses operated. With a new set of brand visuals and toolkit, HarriAnn’s was able to clearly communicate its brand story and in the process of doing so, preserve its heritage.
To aid HarriAnn’s in their new business endeavour in 2017, Adwright conceived a new business name and logo for HarriAnn’s sub-brand, “Harritage”. The name was reminiscent of HarriAnn’s but unique enough to stand on its own as a new branch of business.
- Company Logo
- Brand Identity Consultation
- Overall Consultancy
With the help of Adwright, HarriAnn’s was able to smoothly transit from a hawker stall to a café concept business in 2010 and also launch their new sub-brand in 2017. After the projects, there were more customer enquiries and increase in customer conversions to the brand.
“HarriAnn’s Pte Ltd worked with Adwright when we did our first branding exercise back in 2010 when we started our first retail and kitchen concept outlet. After a few years, we needed to revamp to stay fresh and relevant in consumers mind as we expanded into a cafe concept.
Although Adwright did not conceptualise and build on the initial branding exercise of this cafe concept, they are able to manage, interpret and execute our current collateral and promotions materials in our current brand identity with precision.
We are very happy with Adwright’s overall service and truly appreciate the professionalism and deliverables.”
Director, Head of Communications