OA International (OA) is an accounting and audit firm that provides services including tax advisory and corporate secretary solutions. Due to a merger that happened earlier, the company needed to develop a new brand identity.
In the sea of accounting and audit firms in the ASEAN region, OA’s biggest challenge was to be unique and recognisable among the clutter of firms in the burgeoning market.
To develop OA’s brand identity, Adwright provided brand consultancy services in which the company’s direction was reviewed, and a common vision was established. Mission and vision statements were crafted to paint a more goal-oriented business future. Following which, systematic guidelines were developed and adhered by OA’s employees so as to form a unified identity.
OA’s brand communication tools such as their stationery set, brochures, powerpoint slides and other digital components on their website underwent a complete makeover. Different business segments were also created and exhibited via these mediums to draw attention to OA’s diversity of services.
- Brand Consultancy
- Brand Identity Development
- Brand System and Corporate Grid Guidelines
- Brand Communications
- Brand Storytelling
- Brand Education / Training
- Brand Management
- Digital Branding and Web Strategy Consulting
The new brand identity created for OA made them look professional to potential clients, and the new company vision and direction streamlined their internal operations. OA also had a stronger presence both online and offline, and all these improvements reaffirmed their position as a professional player in the industry.