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Acknowledging our graduate-hiring clients and friends

Adwright 着, 8 May 2020

Brands should be ready to adapt to the after-effects once this COVID-19 pandemic is over. Here are a few things that brands will have to take charge and adapt to this new normal..

Top 5 Brand Changes After COVID-19

Adwright 着, 8 May 2020

Brands should be ready to adapt to the after-effects once this COVID-19 pandemic is over. Here are a few things that brands will have to take charge and adapt to this new normal..

Is your brand prepared for COVID19 and beyond?

Adwright 着, 23 March 2020

While Singapore is not facing any shortages, items in supermarket were still flying off the shelves without logic. We have observed that there were product..

Did you make it into the COVID19 top seller list?

Adwright 着, 23 March 2020

While Singapore is not facing any shortages, items in supermarket were still flying off the shelves without logic. We have observed that there were product..

How brands stepped forward during COVID-19

Adwright 着, 21 February 2020

Singapore went into a state of frenzy during heightened COVID-19 infection period. However, many Singaporeans and F&B companies stepped forward to support the country in various means.

Online and Retail Brand Experiences

Adwright 着, 23 October 2019

In this age of accessible entertainment and short attention spans, brands will have to do more to captivate their audiences. After all, engaging and entertaining people is what makes a brand personable..

The 3 Ws behind every brand’s purpose

Adwright 着, 23 October 2019

Every brand should have a brand purpose. Having a purpose sets out a differentiated ideology of how a company intends to position itself in society and provide betterment for its communities..

How to engage with your audiences?

Adwright 着, 30 September 2019

Singapore has a small domestic market. For our local companies to survive, they have to look outwardly and expand overseas. Here are three tips on how some local brands approached their brands to expand overseas.

3 Branding Aspects For Overseas Expansion

Adwright 着, 22 August 2019

The impact of trends and legislations

Adwright 着, 4 July 2019

Why is it important for brands to keep up with trends and legislation and how it can impact the way a brand communicates with their consumers

Disruptive Branding in Singapore

Adwright 着, 14 June 2019

Discover how disruptive branding can help brands differentiate themselves and how it can affect the perception of the consumer.

The impact of customer relationship

Adwright 着, 9 May 2019

Discover the reasons why customer relationship should be taken seriously and how it can shape and affect a brand's reputation.

How do local brands stay relevant in a global landscape?

Adwright 着, 4 April 2019

Pry deeper into how Singaporean brands managed to take on their established counterparts and eventually got a foothold in a world stage.

The Importance of Brand Reputation

Adwright 着, 28 February 2019

Brand reputation acts as a form of status and testament of the way a brand establishes itself and engages the public

The Struggle With Social Media

Adwright 着, 30 January 2019

Today, social media is crucial to any online marketing strategy; anybody with any sort of purchasing power is already online...

Back To Basics: Product Branding

Adwright 着, 22 January 2019

A successful branding is about using your product’s physical design and promotion to tell a cohesive story about what your product is and how it is different from similar models on the market...

Will Doing Good Do You Well?

Adwright 着, 4 January 2019

The talk today is all about social responsibility - individuals and organisations are increasingly obligated to act for the benefit of society at large...

Be Different, Not Better

Adwright 着, 20 December 2018

It is hard for brands to resist trying to measure up to competitors but being better is a trap, ‘better’ will always be a losing game for your brand...

Branding: It is what’s on the inside that matters

Adwright 着, 13 December 2018

People are supporting the conversation for change, questioning the socially-conditioned roles of men and women in society...

Beyond Stereotypes: The next step in marketing

Adwright 着, 6 December 2018

People are supporting the conversation for change, questioning the socially-conditioned roles of men and women in society...

Build a connection that can’t be broken by weak networks

Adwright 着, 23 November 2018

In today’s world where we are bombarded by images, voices and videos everywhere we turn, people have become desensitized to advertisements...

Habitat by Honestbee: Creating buzz on new retail

Adwright 着, 12 March 2018

What is Habitat? A supermarket? But it is so much more than that - it is a place for dining in or takeaways, it is a place to kick back and relax...

New Lifestyle, New Retail

Adwright 着, 12 March 2018

Keeping up with the pace of change in retail is a daunting task; one day it was word-of-mouth, the next advertising on televisions, then e-commerce, what now?