ARTICLES
TikTok’s Potential Ban and Its Impact on Marketing
by Adwright, 26 Apr 2023 (4 Mins Read)
As TikTok faces potential bans around the world due to data privacy concerns, here's some ways marketers can navigate the possible effects and recalibrate their marketing strategies during this time.
READ MOREIntro to ArtificiaI Intelligence: Why It Affects Marketers Today
by Adwright, 31 March 2023 (4 Mins Read)
With the latest news of ChatGPT fronting many of ours feeds, brand marketers may be wondering how it affects our work. We delve into the benefits and limits of AI, and how it can enhance marketing efforts today.
READ MOREPackaging Factors and How Packaging Affects Your Branding
by Adwright, 27 February 2023 (5 Mins Read)
Besides simply containing products, packaging can be a creative way to engage consumers and even activate user-generated content. Read about how packaging is changing and what it means for your brand identity.
READ MOREWhy Branding Still Matters Amidst Inflation This Year
by Adwright, 31 January 2023 (3 Mins Read)
As economies face inflation and recession pressures, how important is branding to companies now? Find out why branding trumps price reductions in the long run during a recession.
READ MOREHow Commerce and Social Commerce Will Coexist In 2023
by Adwright, 30 December 2022 (4 Mins Read)
From the importance of retaining consumers during an incoming recession, to the evolution of social commerce and how it will coexist with traditional commerce this 2023, keep reading for the best insights into 2023's upcoming commerce trends.
READ MOREUpcoming Consumer Behaviour Trends for Brands to Act On
by Adwright, 25 November 2022 (4 Mins Read)
Post-pandemic, where and how do consumers spend their time and money? We unpack the biggest consumer behaviour insights local brands can draw on in 2023.
READ MOREYour Anti-Greenwashing Guide to Sustainable Marketing
by Adwright, 31 October 2022 (5 Mins Read)
Increasingly, green-conscious consumers are seeking to support sustainable companies. How can brands market green products while avoiding greenwashing? This month, we talk about what greenwashing is and on finding the sweet spot between greenwashing and green marketing.
READ MOREUnderstanding Brand Values and Why They Matter
by Adwright, 30 September 2022 (5 Mins Read)
In today’s fast-changing market where brands easily come and go, strong and relevant brand values set you apart from competitors. Read on to know why brand values matter and the impact they have on consumers today.
READ MOREBrand Safety: Coping With Misinformation
by Adwright, 24 August 2022 (7 Mins Read)
In an era where the Internet is replacing traditional media as a news source, the dissemination of false information has never been easier or faster. Here, we take a look at the concept of brand safety and explore the ways brands can safeguard themselves.
READ MOREAdwright Wins Gold at APPIES Asia-Pacific Awards 2022
by Adwright, 18 August (3 Mins Read)
We are honoured to announce that our campaign, Love Life, Love Food, Love to Share for Love, Afare by iconic Singapore brand, JUMBO Group of Restaurants, has clinched a gold award at the APPIES Asia-Pacific Awards 2022!
READ MORENoteworthy Traits in the Best Branding Agencies
by Adwright, 27 January 2022 (5 Mins Read)
Why makes a branding agency succeed? In this article, we analyse the important characteristics that bring a branding agency to a notch above the rest.
READ MOREWhy Should You Care About Inclusive Marketing?
by Adwright, 29 July 2022 (10 Mins Read)
We hear the word “inclusivity” all the time, but what does it really entail? Here, we discuss the importance of inclusivity in the advertising industry and explore how we can authentically reflect the diverse lived experiences of real individuals in the work we put out.
READ MOREHow to Craft Your Company’s Branding?
by Adwright, 21 December 2021 (6 Mins Read)
A 3-step guide to craft your company’s branding.
READ MOREDoes Your Company Have a Creative Culture?
by Adwright, 25 November 2021 (7 Mins Read)
Paying attention to how culture plays a role in the daily running of a company can translate to better business and sales results.
READ MOREThe Art of UX/UI Design
by Adwright, 27 June 2022 (5 Mins Read)
Curious to know what exactly UI/UX design means? In this article, we take a look at how the design of your website can make or break your brand, and also share some tips on making your UI/UX design great.
READ MOREBranding: A Profitable Investment
by Adwright, 28 April 2022 (6 Mins Read)
In this month’s article, we dive into the numbers on the impact of good branding and why branding is crucial for the long-term growth of a company.
READ MOREWhat Is Purpose-Driven Marketing?
by Adwright, 25 March 2022 (5 Mins Read)
In this informative and insightful read, we take a closer look at purpose-driven marketing and its effectiveness in today’s world.
READ MOREThe Power of Brand Stories
by Adwright, 24 February 2022 (5 Mins Read)
A brand story is a quintessential part of a brand. This month’s article explores its value in today’s world and how to write a powerful brand story, with mention to an example very close to our hearts.
READ MOREBrand Awareness – Always in Conversation
by Adwright, 25 October 2021 (5 Mins Read)
As the electricity retailers in Singapore up sticks and quit – when people are consuming more energy due to working from home, will consumers just transfer to the national power grid, which is slightly costlier or begin their search for their new electrical supplier?
READ MOREBrand Awareness – Brand Ambassadors Banter
by Adwright, 23 September 2021 (5 Mins Read)
In our last article, we dived in to determine if the athlete brand ambassadors' win or loss impacts brands. We like to run along the tracks to discover how much value a brand ambassador brings to the table.
READ MOREThe Last Lap in Brand Awareness – Brand Ambassadors
by Adwright, 23 August 2021 (8 Mins Read)
In this article, we want to dive in to determine if the athletes' triumphs and failures would directly impact the brands they endorse. To what extent does the company rely on brand ambassadors?
READ MORE#BrandPositioning #BetterWithPepsi
by Adwright, 18 June 2021 (5 Mins Read)
In the latest campaign by Pepsi #BetterWithPepsi, the soda brand has once again stolen the limelight. As a branding agency, we marvel at the boldness of Pepsi and its vision in this brand positioning campaign to get them ahead.
READ MOREHeritage Brand, Love, Afare – A National Pride
by Adwright, 23 July 2021 [5 Mins Read]
Heritage brands like Love, Afare demonstrate how a nation's culture and pride can be imbued in a brand, pushing a nation's presence overseas.
READ MOREWhat Goes Behind a Logo Redesign?
by Adwright, 19 April 2021 (5 Mins Read)
Logos define a brand and a brand is defined by its logo. What goes into a logo design and what are the aspects that make a logo so successful? Join us as we explore how Xiaomi recently rebranded their logo and the multiple facets of what goes into great design.
READ MOREBenefits of Brand Collaborations
by Adwright, 26 March 2021 (5 Mins Read)
Collaborations, or collabs for short, have been the rage in recent years. Brands within and across industries are pairing up to offer fun and new experiences for consumers. Why are brands collaborating, and how do they benefit from it? We delved into the answer in this article so read on if you are curious!
READ MOREWhat is the Phygital Model?
by Adwright, 23 February 2021 (5 Mins Read)
What is the Phygital Model in the Consumer-Retailer Relationship in a Post-Covid World? The pandemic has hastened the adoption of the phygital model, which is essentially the integration of digital and physical mediums. Hence, a consumer’s interaction with a brand is increasingly experienced as a seamless transition between the physical and digital world. Read on to find out more about the phygital model in the consumer-retailer relationship!
READ MOREConsumer Trends in the Next Decade (2030)
by Adwright, 13 January 2021 (5 Mins Read)
Consumer spending decisions in the next decade (2030) will likely be influenced by seven key factors: wellbeing, surroundings, technology, rights, identity, value and experiences. Read on to understand more about each factor and how brands can react accordingly!
READ MOREThe Goal of Food Security and Sustainability
by Adwright, 8 January 2021 (8 Mins Read)
“30x30” is a goal for 30% of Singapore’s nutritional needs to be locally produced by 2030. To achieve that, investments in new food production methods, such as high-tech farms and lab grown meat, have increased. Branding and communication efforts are important to increase consumers’ awareness and reception to these products. In this article, we give examples of new ways to produce food, and we included a case study of branding efforts to bridge an understanding between innovative food producers and consumers. Read on to find out more!
READ MOREKey Global Trends in the Food and Beverages Industry
by Adwright, 4 December 2020 (5 Mins Read)
Brands should be forward looking and adaptable to changes in order to remain relevant and important. We have put together projected trends in the Food and Beverages (F&B) industry for the next decade that will help your business plan for the future! Read more to discover these trends, which include corporate social responsibilities, smart diets and high-tech harvests.
READ MOREDrive Growth Through Branding
by Adwright, 26 November 2020 (5 Mins Read)
At the heart of branding, a company resonates with the audience and shares a common vision with them. We delve into the way to develop a resolute brand strategy and give a thorough description of the journey towards achieving growth through branding. Read on to find out how to create a strategy for your brand transformation.
READ MOREKey Internationalisation Strategies For Business Success
by Adwright, 1 October 2020 (5 Mins Read)
It is important for brands to identify the roles they will be fulfilling while upholding its brand values. Read on to find out how brands should communicate with a strong understanding of local nuances to resonate with consumers when expanding overseas.
READ MORE4 Key Aspects For Building Brand Narratives
by Adwright, 11 September 2020 (8 Mins Read)
Building your brand narrative is an important process. But as companies and businesses evolve, so does branding. Find out what goes into building a brand narrative, and how brand communication can transform your business.
READ MOREAdapting to Vegan Culture
by Adwright, 23 June 2020 (8 Mins Read)
Consumers today are more conscious about their health and social causes which leads to the rise of veganism. Find out how brands adopt veganism in their range to serve this rising trend.
READ MOREHow Sustainability Can Affect the World
by Adwright, 9 June 2020 (3 Mins Read)
Sustainability has evolved from being associated with eco-friendliness to an overarching corporate narrative. Here are two types of sustainability that an organisation can benefit from.
READ MOREAcknowledging Our Graduate-Hiring Clients and Friends
by Adwright, 29 May 2020 (4 Mins Read)
Some brands are creating job vacancies for graduates during this pandemic period. As a branding agency, Adwright aims to feature these hiring heroes for pushing Singapore forward amidst this period.
READ MORETop 5 Brand Changes After COVID-19
by Adwright, 8 May 2020 (9 Mins Read)
Brands should be ready to adapt to the after-effects once this COVID-19 pandemic is over. Here are a few things that brands will have to take charge and adapt to this new normal..
READ MOREIs Your Brand Prepared for COVID-19 and Beyond?
by Adwright, 22 April 2020 (7 Mins Read)
Businesses that are affected during COVID19 may be in dismay, but this could also be an opportunity to rethink how they can retain their edge once the market starts recovering.
READ MOREDid You Make It Into the COVID-19 Top Seller List?
by Adwright, 23 March 2020 (4 Mins Read)
While Singapore is not facing any shortages, items in supermarket were still flying off the shelves without logic. We have observed that there were product..
READ MOREHow Brands Stepped Forward During COVID-19
by Adwright, 21 February 2020 (6 Mins Read)
Singapore went into a state of frenzy during heightened COVID-19 infection period. However, many Singaporeans and F&B companies stepped forward to support the country in various means.
READ MOREOnline and Retail Brand Experiences
by Adwright, 03 January 2020 (8 Mins Read)
In this age of accessible entertainment and short attention spans, brands will have to do more to captivate their audiences. After all, engaging and entertaining people is what makes a brand personable..
READ MOREThe 3 WS Behind Every Brand’s Purpose
by Adwright, 23 October 2019
Every brand should have a brand purpose. Having a purpose sets out a differentiated ideology of how a company intends to position itself in society and provide betterment for its communities..
READ MOREHow to Engage With Your Audiences?
by Adwright, 30 September 2019
Every brand has a variety of products catered to different demographics and psychographics, brand owners will need to understand the needs of their target consumers and create products that will appeal to them.
READ MORE3 Branding Aspects For Overseas Expansion
by Adwright, 22 August 2019
Singapore has a small domestic market. For our local companies to survive, they have to look outwardly and expand overseas. Here are three tips on how some local brands approached their brands to expand overseas.
READ MOREThe Impact of Trends and Legislations
by Adwright, 4 July 2019
Why is it important for brands to keep up with trends and legislation and how it can impact the way a brand communicates with their consumers-
READ MOREDisruptive Branding in Singapore
by Adwright, 14 June 2019
Discover how disruptive branding can help brands differentiate themselves and how it can affect the perception of the consumer.
READ MOREThe Impact of Customer Relationship
by Adwright, 9 May 2019
Discover the reasons why customer relationship should be taken seriously and how it can shape and affect a brand's reputation.
READ MOREHow Do Local Brands Stay Relevant Globally?
by Adwright, 4 April 2019
Pry deeper into how Singaporean brands managed to take on their established counterparts and eventually got a foothold in a world stage.
READ MOREThe Importance of Brand Reputation
by Adwright, 28 February 2019
Brand reputation acts as a form of status and testament of the way a brand establishes itself and engages the public
READ MOREThe Struggle With Social Media
by Adwright, 30 January 2019
Today, social media is crucial to any online marketing strategy; anybody with any sort of purchasing power is already online...
READ MOREBack To Basics: Product Branding
by Adwright, 22 January 2019
A successful branding is about using your product’s physical design and promotion to tell a cohesive story about what your product is and how it is different...
READ MOREWill Doing Good Do You Well?
by Adwright, 4 January 2019
The talk today is all about social responsibility - individuals and organisations are increasingly obligated to act for the benefit of society at large...
READ MOREBe Different, Not Better
by Adwright, 20 December 2018
It is hard for brands to resist trying to measure up to competitors but being better is a trap, ‘better’ will always be a losing game for your brand...
READ MOREBranding: It Is What’s on the Inside That Matters
by Adwright, 13 December 2018
Great brands are never only a product – they contribute to culture at large. Creating a great brand...
READ MOREBeyond Stereotypes: The Next Step in Marketing
by Adwright, 6 December 2018
People are supporting the conversation for change, questioning the socially-conditioned roles of men and women in society...
READ MOREBuild a Connection That Can’t Be Broken by Weak Networks
by Adwright, 23 November 2018
In today’s world where we are bombarded by images, voices and videos everywhere we turn, people have become desensitized to advertisements...
READ MOREHabitat by Honestbee: Creating Buzz on New Retail
by Adwright, 16 November 2018
What is Habitat? A supermarket? But it is so much more than that - it is a place for dining in or takeaways, it is a place to kick back and relax...
READ MORENew Lifestyle, New Retail
by Adwright, 22 October 2018
Keeping up with the pace of change in retail is a daunting task; one day it was word-of-mouth, the next advertising on televisions, then e-commerce, what now?
READ MOREKeep Things Simple in Asia
by Adwright, 6 September 2018
The millennials are the new, optimistic generation driving the direction of their economies...
READ MOREBuilding Brands Across Borders
by Adwright, 29 June 2018
Branding is no easy feat - not only is it a gruelling process of brainstorming ways to encapsulate the essence...
READ MOREAbout Using Social Media
by Adwright, 30 May 2018
When we think about digital media marketing, Social Media often emerges as the most powerful platform...
READ MOREWrite the Right Brand Stories
by Adwright, 14 May 2018
We all have stories to tell, some of us may even have experiences interesting enough to write a potentially best-selling...
READ MOREWhen is Change Necessary?
by Adwright, 12 March 2018
In today’s world, consumers are constantly absorbing news and receiving information. It is time for...
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