文章
Consumer Trends in the Next Decade (2030)
Adwright 着, 13 January 2021 (5 Mins Read)
Consumer spending decisions in the next decade (2030) will likely be influenced by seven key factors: wellbeing, surroundings, technology, rights, identity, value and experiences. Read on to understand more about each factor and how brands can react accordingly!
阅读更多The Goal of Food Security and Sustainability
Adwright 着, 8 January 2021 (8 Mins Read)
“30x30” is a goal for 30% of Singapore’s nutritional needs to be locally produced by 2030. To achieve that, investments in new food production methods, such as high-tech farms and lab grown meat, have increased. Branding and communication efforts are important to increase consumers’ awareness and reception to these products. In this article, we give examples of new ways to produce food, and we included a case study of branding efforts to bridge an understanding between innovative food producers and consumers. Read on to find out more!
阅读更多Key global trends in the Food and Beverages industry
Adwright 着, 4 December 2020 (5 Mins Read)
Brands should be forward looking and adaptable to changes in order to remain relevant and important. We have put together projected trends in the Food and Beverages (F&B) industry for the next decade that will help your business plan for the future! Read more to discover these trends, which include corporate social responsibilities, smart diets and high-tech harvests.
阅读更多Drive Growth Through Branding
Adwright 着, 26 November 2020 (5 Mins Read)
At the heart of branding, a company resonates with the audience and shares a common vision with them. We delve into the way to develop a resolute brand strategy and give a thorough description of the journey towards achieving growth through branding. Read on to find out how to create a strategy for your brand transformation.
阅读更多Key Internationalisation Strategies For Business Success
Adwright 着, 11 September 2020 (8 Mins Read)
It is important for brands to identify the roles they will be fulfilling while upholding its brand values. Read on to find out how brands should communicate with a strong understanding of local nuances to resonate with consumers when expanding overseas.
阅读更多4 Key Aspects For Building Brand Narratives
Adwright 着, 11 September 2020 (8 Mins Read)
Building your brand narrative is an important process. But as companies and businesses evolve, so does branding. Find out what goes into building a brand narrative, and how brand communication can transform your business.
阅读更多Introducing Adccelerate Branding Service
Adwright 着, 14 August 2020 (6 Mins Read)
Adccelerate puts digitalisation first when developing your brand. From brand naming, brand imagery to web development, this service helps to curate your brand’s narrative from as low as $3,000 SGD.
阅读更多Adapting to Vegan Culture
Adwright 着, 23 June 2020 (8 Mins Read)
Consumers today are more conscious about their health and social causes which leads to the rise of veganism. Find out how brands adopt veganism in their range to serve this rising trend.
阅读更多4 reasons for businesses to subscribe “The Veil”
Adwright 着, 12 June 2020 (2 Mins Read)
Adwright announces "The Veil" initiative, a subscription shield that provides safety and hygiene protection for F&B dine-in customers for as low as 0.60 cents a day. Find out more.
阅读更多How sustainability can affect the world
Adwright 着, 9 June 2020
Sustainability has evolved from being associated with eco-friendliness to an overarching corporate narrative. Here are two types of sustainability that an organisation can benefit from.
阅读更多Acknowledging our graduate-hiring clients and friends
Adwright 着, 8 May 2020
Brands should be ready to adapt to the after-effects once this COVID-19 pandemic is over. Here are a few things that brands will have to take charge and adapt to this new normal..
阅读更多Top 5 Brand Changes After COVID-19
Adwright 着, 8 May 2020
Brands should be ready to adapt to the after-effects once this COVID-19 pandemic is over. Here are a few things that brands will have to take charge and adapt to this new normal..
阅读更多Is your brand prepared for COVID19 and beyond?
Adwright 着, 23 March 2020
While Singapore is not facing any shortages, items in supermarket were still flying off the shelves without logic. We have observed that there were product..
阅读更多Did you make it into the COVID19 top seller list?
Adwright 着, 23 March 2020
While Singapore is not facing any shortages, items in supermarket were still flying off the shelves without logic. We have observed that there were product..
阅读更多How brands stepped forward during COVID-19
Adwright 着, 21 February 2020
Singapore went into a state of frenzy during heightened COVID-19 infection period. However, many Singaporeans and F&B companies stepped forward to support the country in various means.
阅读更多Online and Retail Brand Experiences
Adwright 着, 23 October 2019
In this age of accessible entertainment and short attention spans, brands will have to do more to captivate their audiences. After all, engaging and entertaining people is what makes a brand personable..
阅读更多The 3 Ws behind every brand’s purpose
Adwright 着, 23 October 2019
Every brand should have a brand purpose. Having a purpose sets out a differentiated ideology of how a company intends to position itself in society and provide betterment for its communities..
阅读更多How to engage with your audiences?
Adwright 着, 30 September 2019
Singapore has a small domestic market. For our local companies to survive, they have to look outwardly and expand overseas. Here are three tips on how some local brands approached their brands to expand overseas.
阅读更多3 Branding Aspects For Overseas Expansion
Adwright 着, 22 August 2019
Singapore has a small domestic market. For our local companies to survive, they have to look outwardly and expand overseas. Here are three tips on how some local brands approached their brands to expand overseas.
阅读更多The impact of trends and legislations
Adwright 着, 4 July 2019
Why is it important for brands to keep up with trends and legislation and how it can impact the way a brand communicates with their consumers
阅读更多Disruptive Branding in Singapore
Adwright 着, 14 June 2019
Discover how disruptive branding can help brands differentiate themselves and how it can affect the perception of the consumer.
阅读更多The impact of customer relationship
Adwright 着, 9 May 2019
Discover the reasons why customer relationship should be taken seriously and how it can shape and affect a brand's reputation.
阅读更多How do local brands stay relevant in a global landscape?
Adwright 着, 4 April 2019
Pry deeper into how Singaporean brands managed to take on their established counterparts and eventually got a foothold in a world stage.
阅读更多The Importance of Brand Reputation
Adwright 着, 28 February 2019
Brand reputation acts as a form of status and testament of the way a brand establishes itself and engages the public
阅读更多The Struggle With Social Media
Adwright 着, 30 January 2019
Today, social media is crucial to any online marketing strategy; anybody with any sort of purchasing power is already online...
阅读更多Back To Basics: Product Branding
Adwright 着, 22 January 2019
A successful branding is about using your product’s physical design and promotion to tell a cohesive story about what your product is and how it is different from similar models on the market...
阅读更多Will Doing Good Do You Well?
Adwright 着, 4 January 2019
The talk today is all about social responsibility - individuals and organisations are increasingly obligated to act for the benefit of society at large...
阅读更多Be Different, Not Better
Adwright 着, 20 December 2018
It is hard for brands to resist trying to measure up to competitors but being better is a trap, ‘better’ will always be a losing game for your brand...
阅读更多Branding: It is what’s on the inside that matters
Adwright 着, 13 December 2018
People are supporting the conversation for change, questioning the socially-conditioned roles of men and women in society...
阅读更多Beyond Stereotypes: The next step in marketing
Adwright 着, 6 December 2018
People are supporting the conversation for change, questioning the socially-conditioned roles of men and women in society...
阅读更多Build a connection that can’t be broken by weak networks
Adwright 着, 23 November 2018
In today’s world where we are bombarded by images, voices and videos everywhere we turn, people have become desensitized to advertisements...
阅读更多Habitat by Honestbee: Creating buzz on new retail
Adwright 着, 12 March 2018
What is Habitat? A supermarket? But it is so much more than that - it is a place for dining in or takeaways, it is a place to kick back and relax...
阅读更多New Lifestyle, New Retail
Adwright 着, 12 March 2018
Keeping up with the pace of change in retail is a daunting task; one day it was word-of-mouth, the next advertising on televisions, then e-commerce, what now?
阅读更多Keep things simple in Asia
Adwright 着, 12 March 2018
In today’s world, consumers are constantly absorbing news and receiving information. It is time for...
阅读更多Building brands across borders
Adwright 着, 29 June 2018
Branding is no easy feat - not only is it a gruelling process of brainstorming ways to encapsulate the essence...
阅读更多About using Social Media
Adwright 着, 30 May 2018
When we think about digital media marketing, Social Media often emerges as the most powerful platform...
阅读更多Write the right brand stories
Adwright 着, 14 May 2018
We all have stories to tell, some of us may even have experiences interesting enough to write a potentially best-selling...
阅读更多When is change necessary?
Adwright 着, 12 March 2018
In today’s world, consumers are constantly absorbing news and receiving information. It is time for...
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