Concept adaptations on Print and Digital Platforms
The concept resulted in three visuals that displayed the various aspects of affluence to represent the product’s benefits—dining with golfing, lounging with travelling, and shopping. One of the visual displays a wine glass being mirrored with a golf ball, symbolising the complete affluent experience from golfing to dining that the product offers.
The campaign concept was advertised on physical lifestyle magazines that cater to affluent audiences such as Prestige, The Peak, Business Times and Golf Vacations. The concept was also adapted on digital platforms like Google Display Network, Facebook and web banners on luxury lifestyle websites.