Holistic Communications Touchpoint
The primary KV was adapted to various marketing and communications assets. There were web banners, mobile banners, and e-brochure for online platforms while real-life platforms constitute of ATM screens, lobby screens, and physical brochures.
The objective of all the digital touchpoints primarily focused on increasing web traffic to the application website. Its underlying strategy was to create awareness for the Horoscope Credit Cards and improve ICBC’s brand presence and recall.
Adwright has also liaised with local content creators, SGAG, to conceptualise and craft a short social media video for the Horoscope Cards. The video will be released on 27th Feb, stay tuned.