Concept adaptations on Print and Digital Platforms
Adwright curated platforms that were optimal for introducing the UnionPay’s premium card messages. High-end lifestyle magazines such as Prestige, The Peak, and Golf Vacations were selected as they served as platforms that resonated to the target audience.
Online and print advertorials were also created for consumer’s to gain knowledge about the Premium card’s features and benefits through product content information.
The concept then adapted on digital platforms such as Google Display Network and Facebook. It was also converted into web banners and positioned in luxury lifestyle websites and business-related sites like Business Times