ARTICLES

3 Important Branding Aspects For Overseas Expansion

by Adwright, 22 August 2019

Singapore has a small domestic market. For our local companies to survive, they have to look outwardly and expand overseas. Here are three tips on how some local brands approached their brands to expand overseas.

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How trends and legislation have an impact on brands?

by Adwright, 4 July 2019

Why is it important for brands to keep up with trends and legislation and how it can impact the way a brand communicates with their consumers-

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Disruptive Branding in Singapore

by Adwright, 14 June 2019

Discover how disruptive branding can help brands differentiate themselves and how it can affect the perception of the consumer.

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The impact of customer relationship

by Adwright, 9 May 2019

Discover the reasons why customer relationship should be taken seriously and how it can shape and affect a brand's reputation.

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How do local brands stay relevant in a global landscape?

by Adwright, 4 April 2019

Pry deeper into how Singaporean brands managed to take on their established counterparts and eventually got a foothold in a world stage.

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The Importance of Brand Reputation

by Adwright, 28 February 2019

Brand reputation acts as a form of status and testament of the way a brand establishes itself and engages the public

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The Struggle With Social Media

by Adwright, 30 January 2019

Today, social media is crucial to any online marketing strategy; anybody with any sort of purchasing power is already online...

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Back To Basics: Product Branding

by Adwright, 22 January 2019

A successful branding is about using your product’s physical design and promotion to tell a cohesive story about what your product is and how it is different...

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Will Doing Good Do You Well?

by Adwright, 4 January 2019

The talk today is all about social responsibility - individuals and organisations are increasingly obligated to act for the benefit of society at large...

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Be Different, Not Better

by Adwright, 20 December 2018

It is hard for brands to resist trying to measure up to competitors but being better is a trap, ‘better’ will always be a losing game for your brand...

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Branding: It is what’s on the inside that matters

by Adwright, 13 December 2018

Great brands are never only a product – they contribute to culture at large. Creating a great brand...

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Beyond stereotypes: The next step in marketing

by Adwright, 6 December 2018

People are supporting the conversation for change, questioning the socially-conditioned roles of men and women in society...

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Build a connection that can’t be broken by weak networks

by Adwright, 23 November 2018

In today’s world where we are bombarded by images, voices and videos everywhere we turn, people have become desensitized to advertisements...

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Habitat by Honestbee: Creating buzz on new retail

by Adwright, 16 November 2018

What is Habitat? A supermarket? But it is so much more than that - it is a place for dining in or takeaways, it is a place to kick back and relax...

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New Lifestyle, New Retail

by Adwright, 22 October 2018

Keeping up with the pace of change in retail is a daunting task; one day it was word-of-mouth, the next advertising on televisions, then e-commerce, what now?

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Keep things simple in Asia

by Adwright, 6 September 2018

The millennials are the new, optimistic generation driving the direction of their economies...

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Building brands across borders

by Adwright, 29 June 2018

Branding is no easy feat - not only is it a gruelling process of brainstorming ways to encapsulate the essence...

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About using Social Media

by Adwright, 30 May 2018

When we think about digital media marketing, Social Media often emerges as the most powerful platform...

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Write the right brand stories

by Adwright, 14 May 2018

We all have stories to tell, some of us may even have experiences interesting enough to write a potentially best-selling...

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When is change necessary?

by Adwright, 12 March 2018

In today’s world, consumers are constantly absorbing news and receiving information. It is time for...

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